Preakness 2024
I love a good story, and with this graphic I was able to tell the story of the exciting matchup of Bob Baffert and Kenny McPeek, both SAE brothers, during the 2024 Preakness. Since this was something special, I wanted to ensure the graphic was special too. I included a fun texture in the background and learned how to transform full-color images into halftone graphics.
March to the Madness 2025
These graphics are from one of my favorite and most successful marketing campaigns I’ve worked on. The March to the Madness tournament sets chapters of the SAE fraternity in competition with each other to raise money for the organization. When designing these graphics, I wanted to create fun and engaging designs, while also encouraging the competition. In addition to pre-event marketing, we posted multiple times each round (week) to continue to engage our audience.
Giving Tuesday 2023
These graphics/videos were designed with the intent to be unique and engaging to better capture the attention of our audience. The font and color choices stand out in comparison to our typical brand, and the motion of short form video proved to engage our audience more than static graphics.